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“首”字出圈 厦门构建消费新引力场_我的网站

A |     AI摘要      厦门大力发展首发经济，构建四位一体服务体系，通过政策扶持与载体建设吸引首店集聚。

B | 上半年新增首店超百家，推动消费向品质体验延伸，持续激发城市消费活力，助力国际消费中心城市建设。         首店云集、首秀频频，规模效应、品牌效应聚集了人气，带火了消费。

C | 近日，记者随着“活力中国调研行”采访团，走进福建省厦门市，看“首”字出圈，如何持续激发这一滨海花园城市消费活力。    After showing growth over the weekend, Ranveer Singh and Aditya Dhar's Dhurandhar faced its first Monday test at the box office. The spy-thriller that released theatrically on December 5, sees Singh as an Indian spy who infiltrates a terror base in Pakistan. It also features an ensemble cast of Arjun Rampal, Akshaye Khanna, Sara Arjun, Sanjay Dutt, Rakesh Bedi and R Madhavan, among others.     The collections saw a dip on its first Monday. As per early estimates by Sacnilk, the film earned around Rs 23 crore, which is around 46% less than the amount it minted on the day it released.          On its opening day, Dhurandhar earned Rs 28 crore, followed by Rs 32 crore and Rs 43 crore on Saturday and Sunday respectively. On Monday, December 8, it had an overall Hindi occupancy of 32.43%. The total collection in India now stands at around Rs 126 crore. The film entered the Rs 100 crore club on day 3 of its release.     Filmfare rated the film 3.5 out of 5 and said in its review, "At the centre of this world stands Ranveer Singh, playing the hard-edged agent who slips into the shadow world of sleeper operatives as a cross-border conspiracy erupts. It’s a performance of restraint, a departure from his flamboyant screen persona. This Ranveer is raw yet internalised, driven yet fraying. The role demands both physical ferocity and emotional weariness, and he delivers both with remarkable control. His silences speak as loudly as his action beats, grounding the film even when its narrative ambitions begin to overtake its focus."          Dhurandhar's sequel, the continuation of the story through a Part 2 feature, will be released in March next year. Fans are eagerly waiting to see how the story unfolds next.Also Read: Inside Dhurandhar: How Smriti Chauhan Crafted Ranveer Singh’s Most Talked-about Look – Exclusive。    今年上半年，厦门万象城二期正式投入运营。厦门万象城门店副总经理邓学介绍，商城落地城市首店、特色旗舰店超50家，首店率达43%。    近年来，厦门将发展首发经济作为建设区域性国际消费中心城市、激发消费活力的重要抓手，着力构建“政策引导、载体支撑、场景赋能、服务保障”四位一体的首发经济服务体系，打造国内外知名品牌首发、首秀、首展、首店的集聚地和原创品牌孵化地。    厦门市商务局流通业发展处处长薛航介绍，2025年，厦门市印发促进首发经济高质量发展若干措施，通过优化审批和通关流程降低隐性成本，打造从首店落地到首发首展、再到品牌孵化的完整闭环，全年新增市级及以上品质首店188家，首店能级、业态及区域布局均实现结构性优化。2026年，厦门又印发《厦门市消费新业态新模式新场景试点项目专项资金管理办法（试行）》，对全国性首发活动等实施奖励。今年上半年，全市新增各类首店超100家。

D |     “围绕零售、餐饮、文化创意等领域，厦门积极引进国内外知名品牌。

E | 2026年，SM厦门CHAO街、K11 Select等高品质商业综合体将陆续开业，形成首店集聚‘强磁场’。”薛航说，结合“季季有首发、月月有首秀”的促消费机制，首店带动各商圈能级向上突破，实现客流与销售额增长。

F |     “厦门区位优势独特，门店可以直面海内外顾客。”原创金属拼装玩具品牌“酷拼工坊”营运经理谢颖尚表示，自5月开业以来，“酷拼工坊”厦门首店的月销量达数千件。

G |     “首发落地既是品牌对厦门城市消费力、影响力的认可，也加速了厦门的消费创新和商业品质提升。”薛航说，首店覆盖餐饮、零售、便民服务等多领域，优化商业业态结构，“在做大首店数量、提升首店能级的同时，厦门推动消费从商品消费向服务消费、体验消费、品质消费延伸，不断拓展消费新场景，满足不同消费群体需求”。（记者 邰晓安 秦宏）。

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Published on:08:29:01